The story of Melliodora Wholesale
A broken industry
The book trade faces huge challenges posed by a handful online retailers that dominate the industry, wielding massive power and economies of scale. Currently book distributors are forced to give heavily preferential prices to these ‘information supermarkets’ who sell high volumes because of their low margin. With consumers becoming more and more electronically oriented, these online superstores are destroying the traditional book trade by aggressively competing on price and, at the same time, squeezing publishers and authors. Books have never been so available and cheap to consumers.
In Australia customers can often buy books from multi-national companies (delivered to their door) cheaper than the bookstore can get them from the local distributor. The biggest players dictate the terms and the little players have to deal with it. Despite the bookstore receiving a “standard” discount on RRP from the Australian distributors, the realisable margin is, at best, very low.
When publishers and authors stand up for a fair price, the conventional distribution channels are unlikely to take on the titles because they are under huge price pressure from the ‘information supermarkets’. Those publishers and authors then need an alternative that is not only willing to accept a fair price, but work with them to rebuild a fair book trade.
David and Su have first hand knowledge of the dysfunctional structures that give next to nothing back to the creators. This has been the catalyst for a new collaborative approach, developed using the design principles of permaculture. They have worked with Richard and Oliver to develop an alternative system that provides an outlet for their own titles and those of other independent publishers.
When buying from Melliodora Wholesale, you are much more likely to get a fully realisable margin because most of our titles are not sold through the information supermarkets.
Small publishers and authors of Permaculture related titles are coming onboard with our specialty permaculture wholesale catalogue that offers them better returns and an ethically backed business model. To ensure a fair deal, we ask the question, “would I be happy to take the other side of this?” in all of the agreements we develop. Everyone in the chain gets a fair go.
Each step along this journey has brought us to a new level, asked more of us and connected us with many more great people and businesses getting these fantastic books out to the ever growing number of people eager to learn and live permaculture. We would like to thank everyone for your ongoing support of Melliodora Wholesale and this vision of rebuilding a fair book trade. Thanks to all the businesses that have partnered with us, helping create a better future.